Generation Y

Mon, Jul 26, 2010

Blogging Tips

We know about Baby Boomers if we are one of them! What about Generation Y? Lindsey Pollak a best selling author and a nationally recognized expert on Generation Y says it was born from 1979-1991. Lindsey encourages us to get familiar with this generation if we’re marketers, it’s a generation that cannot be ignored. They are bigger than the Baby Boomer generation in the workplace.

Generation Y or Gen Y also called  Millennials, Echo Bommers, Next Generation, is known for asking ‘Why’. This generation only knows a world of rising prosperity, parents gave them everything they wanted. Mostly ‘only’ children, they don’t understand, “wait your turn.” Everyone on the soccer team got a trophy and parents put stickers on the back of their car saying, “my kid’s an honor roll student.” Generation Y is known as the “entitlement” generation. They are a generation who is used to getting a lot of attention, they like that. They like irony, humor and they are used to being listened to.

As a marketer, ask them questions, listen to them they’ll tell you exactly what they want. Even so, they have a hard time making decisions, and are known for not thinking for them selves.

They have the world at their feet and finger tips. They spend more time on facebook than with their families. The average 21 year old has exchanged 250,000 email, 5000 hours of game play, and 10,000 hours on their mobile phone. They avoid long term commitment.

They’re used to having Ipod headphones in their ears, computer and tv on and parents talking to them all at the same time.

Generation Y is the most culturally diverse generation, 1 in 3 is non Caucasian.
Diversity is a marketing necessity.

It’s said that Generation Y doesn’t like to work, not staying in their job very long yet are very career interested.

Some say Generation Y is the toughest Generation yet, what do you think?!

As you’re deciding your target market, jump on with Jodie and Kimberly by clicking on the book below and they will teach you how to Profit Being You no matter what your target market is!
Profit Being You

Does Generation Y sound like your children, or are you one of them?  Are you a Baby Boomer or a Generation X?  Maybe you are even before the Baby Boomers and you’re a Veteran! Tell me in the comments below, I’m curious! 

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79 Responses to “Generation Y”

  1. Joe Malinowski Says:

    Lol being in the dead center of the gen-y years I can relate to a lot of the points being made.

    I never had a “what I want to be when I grow up” moment and honestly never wanted a job. I like to consider myself ambitiously lazy. I don’t mind working, but I want to do what I want to do when I feel like doing it.

    It is unfortunate that I think much of my generation has similar desires, but the problems become an unwillingness to do something about this desire. If we arent willing to do what it takes to set up income stream that pay us for doing work once we WILL be subject to working for someone who had that goal.

    If you are not creating leverage, YOU are the leverage.

    Very cool topic, I love discussing this stuff. Have a great day!

    Joe
    Joe Malinowski recently posted..The Jonny Carson MethodMy Profile

    Reply

    • Linda Grace Says:

      Joe~
      I’m glad you enjoyed this post! Like you, I love discussing this stuff! It is amazing that so many of us are the same! I am a parent of the Y Generation. I was one making sure my kids had a trophy at the end of the sports season. I created scrapbooks for each of my children to look through regularly, to see how wonderful they are. And they are all wonderful! It will be fun to follow your progress through your ‘ambitiously lasy’ success!

      Reply

  2. Sue Price from Residual Income Says:

    Linda I so resonate with your post. I am a baby boomer and have a gen Y daughter born in 1984, so smack in the middle. She is our only child, although she has 3 half siblings from my husbands first marriage. There are not too many stats there that are not her.
    I enjoyed reading this very much.
    Sue
    Sue Price @Residual Income recently posted..Is Success or Failure a Better TeacherMy Profile

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  3. Peter Fuller MBA Says:

    Hello Linda

    Interesting stuff, so how would you market differenting to a Gen Y verses say a Boomer?
    Peter Fuller MBA recently posted..Does your Retirement Plan include Jumping out of a WindowMy Profile

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    • Linda Grace Says:

      Just like the expert, Lindsey, says, to market to the YGen, ask them questions! Don’t require a lot of reading, and provide a lot of video! Wait a second, that’s what I like too!

      Reply

  4. Monty Ferbert Says:

    Very interesting Blog post since I’m generation X and have a niece and a nephew that are generation Y. My kids are the Millennials! Funny thing is I learn more about marketing from them then anything else.

    But Linda generation Y really is a hard target market as they really are the Me generation.

    Reply

    • Linda Grace Says:

      You know it! I’m finding lots of contflicting information about these “generations” – It’s all very interesting, but what is reality?!! It will be fun to watch it unfold!

      Reply

  5. Wendy Hewlett Says:

    It is so important to know our target audience!! I’m a baby boomer and my son was born at the tail end of Generation Y (1991), so I also resonate with this post. In my former job I was a supervisor of a lot of Generation Y employees. It was definitely a challenge at times and a learning experience!!
    I think that marketing to Generation Y is a lot like marketing to anyone else. If they see the benefit in it for them, they are going to want it.

    Wendy
    Wendy Hewlett recently posted..How Do We Identify Our Inner Self-Limiting BeliefsMy Profile

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  6. Val Wilcox Says:

    Linda,
    Great explanation of Generation Y. All three of my kids fit into that age bracket. My oldest fits your description the best. :) She is a hard market to work with. It’s all about “Me.”

    Thanks so much for sharing these insights,
    Val :)
    Val Wilcox recently posted..What’s Your FocusMy Profile

    Reply

  7. Jeremiah M. Wean Says:

    It is definitely a big difference. I think with GenY you just have a couple seconds to catch their attention. Definitely social media and texts and tweets. The boomers more mail, email, and face to face meetings.
    Jeremiah M. Wean recently posted..Overcome Your Limiting BeliefsMy Profile

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  8. Carolyn Elizabeth Blake Says:

    Valuable things to think about! I am a Baby Boomer and I have 4 Gen Y sons. It is exactly as you say. If we baby boomers are wise we will give up trying to force these newer generations into our values (It ain’t gonna happen!) and instead be open to flow with the unstoppable changes in our culture and times…else be left behind in a confusing world we cannot navigate. I had 3 black and white TV channels for goodness sake when I was growing up, and I had to get up and go to the TV to change them! But I got right in with my kids on the new stuff and I too have thousands of hours of gaming under my belt and a prodigious number of emails.
    Thanks from Carolyn from TSA
    Carolyn Elizabeth Blake recently posted..Clayton Makepeace on Paul McCartney and SuccessMy Profile

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  9. Don Enck Says:

    Linda,
    This is a very important point to consider. And, this is a market segment that can not be ignored. After all the future lies with them.

    At our last company conference one of the speakers talked about the importance of Generation Y from a marketing standpoint. She was saying, “if you don’t know how to text message…learn. If you’re not on Twitter get on it. If you think Facebook is just for keeping in touch with friends you’re wrong. This is where your next prospects are. This is where you’ll find them. You have to learn to communicate in there way if you plan to reach them. Look past the apparent laziness. Look past the tattoos and piercings, this is a generation that wants to work their way. A generation ideal for network marketing.”

    Reply

    • Linda Grace Says:

      Don~
      I have touched an interesting topic here! It was a blast researching and writing! Just like your company taught, we need to get with the now! We baby boomers have to learn to text! (and other things!)

      Reply

  10. Debbie Stevens Says:

    Such an interesting article Linda! Both of my children fall into Generation Y and I must say that you are spot on with your article . . . even down to not making decisions. I had to text and use facebook to communicate with them. LOL Thanks for reminding us that we should target to our audience.
    Debbie Stevens recently posted..Diamond in the RoughMy Profile

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  11. Toni King Says:

    Hi Linda,
    It’s very interesting to study the characteristics of each generation.
    I’m looking at the young children of today, and it seems the majority of them have an overload of toys, so many that they could never play with them all. I have to wonder what will be their ‘generation of characteristics’.
    It’s all very interesting :)
    Great post Linda, thanks for sharing.
    In Health and Harmony
    Toni
    Toni King recently posted..How To Manifest Your Dreams And Goals Using EFTMy Profile

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  12. Nicole Rushin Says:

    I was born at the very beginning of this generation Y and it is amazing how far technology has come since I was young. We had one of the first Atari games with a joystick, I think that was what they were called, and we knew nothing about electrical poisoning and noise field chips to protect us from electrical radiation, we have come a long way.

    I can relate to the not staying in a job very long thing, who wants to work somewhere for twenty years? I can’t imagine. I am becoming more unemployable everyday.
    Nicole Rushin recently posted..Stretching and Leaping to Reach Your GoalsMy Profile

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  13. Bob from 36 Bar Stools Says:

    That generation is definitely unique. 250,000 emails is a lot. Maybe they are also including facebook and myspace messages in that total.

    Like every generational grouping, there are good and bad aspects. Hopefully this group will continue to grow into the future.
    Bob@36 Bar Stools recently posted..Bar Stool HistoryMy Profile

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  14. Sire from Rocks The Blogging World Says:

    I’m a Baby Boomer with 2 Gen Y kids and of the 2 your post describes my daughter to the tee. Sort of makes me wonder if it’s a little gender orientated as well? My son seems to be willing to wait why the daughter has to have it all now.

    In regards to jobs, it’s a little early to tell as they’ve just entered the job market, although I reckon the job situation being what it is they will probably stick it out a little longer than would otherwise be the case.

    Reply

  15. Louise Steiner Says:

    I’m much closer to being a baby boomer than gen Y, but we do have a number of friends with gen Y kids….your post made my smile Linda. I think you have summed up that generation to a tee…Wonderful post and right on the money…
    Louise Steiner recently posted..3 Simple Steps To Create A Facebook AdMy Profile

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  16. Belinda Cunningham Says:

    Linda
    Obviously an interesting post by the amount of responses you got. From a teacher point of view Gen Y are an interesting group so marketing is a challenge as well. Supposeldy they are not as motivated by money as the baby boomers wanting instead to get enjoyment from job and life. So I guess marketing to them has to include the benefits to their life not the price. I have seen many many many 16 year olds with phones that cost way more than I would spend but to them its not about the money but about the prestige or something.I might stick to products that appeal to the baby boomers might be easier to identify with them.
    Belinda
    Belinda Cunningham recently posted..How to find your nicheMy Profile

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  17. Alex Sysoef Says:

    Great advice but I want to say that even in Generation Y, we, marketers, have to separate our targeted market from those who are irrelevant to us.

    I have always believed that Niche Marketing is cross generational.
    Alex Sysoef recently posted..Beware Of HostICan Hosting Fraud And Consumer ScamMy Profile

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  18. Glyna Humm Says:

    Linda – I have a brother who fits this to a tee!! My husband and I are always shaking our heads about his “entitlement” and wonder where it comes from. I grew up in the same house – many years before – and I can assure you there was no idea of “somebody owes me something” Its amazing really….. Thanks for laying this out because I never thought of it this way.
    Glyna Humm recently posted..Negativity – What Is It Good ForMy Profile

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  19. Darlene Davis Says:

    Linda,
    Love this perspective, my friend. I am a Baby Boomer with two Gen X children. Their view of life is always a learning experience for me.

    We definitely need to adapt our marketing strategies to their tech savvy life styles. Isn’t the challenge fun?
    Darlene Davis recently posted..Running on EmptyMy Profile

    Reply

  20. Bourne from Burnaby Real Estate Says:

    “I don’t mind working, but I want to do what I want to do when I feel like doing it.”

    Yeah, I feel the same way. I never really thought about it as being a generational trait as Linda described. But now that I’m thinking about it and looking around at my friends it really does make a lot of sense. Personally, I enjoy social networking, gaming, and the convenience of a cellphone and mp3 player. But I think there are a majority of our generation that understand that it’s becoming obsessive. A lot of my friends either take monthly breaks from the internet or they’ve quit facebook all together. They’re also pushing to become more goal-oriented.

    I have a feeling the millennials will pick up our slack. Though I would also imagine there will be a lot of them with super short attention spans.

    Reply

  21. Gary Young Says:

    Interesting educational blog. I think these “Generations evolve” It will be interesting how much they differ from their perceived profile in 10 years when they have kids to deal with. I bet it is different.
    Gary Young recently posted..A Ship in Port is Safe vs China SourcingMy Profile

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  22. Kristin Roose Says:

    I’m Generation Y, and while I can definitely see the conclusions drawn here as an overall schematic for our generation, I always approached it somewhat differently, thinking instead in terms of, “Generation Why?” We have at our fingertips more information than any previous generation, and while most of us appear to be too inundated with the sheer volume, I think there are a good number of us who use it to our advantage. The majority of us can see through most marketing tools, even those designed to be used on us, and distrust them on some level (the recent Facebook ad controversy is a good case in point). It’s like the current trend in terms of trusting photos: they’ve become so manipulated we have no idea what’s real and what’s not, and thus don’t believe them. I feel marketing tools are quickly approaching that same level: everything is made to look so fantastic that it can’t possibly be real, so why should I buy it? I rely mostly on peer review and word of mouth, if I seek out others’ opinions at all, before making an investment, even if that investment is just in a new hair straightener.

    I’d also be wary of using the world “entitlement” here. Perhaps it’s simply due to my personal interests, but I can’t help hearing that word without the current political environment’s connotations jumping out at me, and at that point it’s a whole new ball game. :)

    Reply

    • Linda Grace Says:

      Thank you Kristin!!!
      I’m so excited hearing from you! It’s easy to see things ‘our way’ but I’m grateful you took the time to give us a feel for what reality is, at least from one member of Generation Y’s perspective. :)

      I understand your opposition to the word ‘entitlement’. I should have thought about the political environment’s connotations before I posted this!

      Reply

  23. Holly Says:

    Well I am at the very tail end of the baby boomers and my kids are born after 1991 so I am not sure who I know that would fit this Gen Y! I do see some of my daughter’s behavior mentioned here and she is just into the millennials. But i think that we are all a little selfish and me world. We just never got the chance to express it the way we have let the next generation. I think that the baby boomers were still so used to doing as they were told that they forgot to wake up and see the world, we as the baby boomers don’t’ want that to happen to the next generation so we have “woken” them up!! I will keep my ear and eyes peeled for more info about this, cause now I see there are many opinions going on about it… Which one will I choose? Great post Linda!
    Holly recently posted..5 Self Doubt EliminatorsMy Profile

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  24. Michael Berry Says:

    I’m a baby boomer and I appreciate your comments on generation Y. They do not want a job but their unwillingness to take action to change their lives is interesting. Maybe because they’ve never really been forced into it (had it given to them in the past). I believe that will change fairly quickly when they’ve had one to many jobs and they can’t find one. In any case the entrepreneurs will rise to the top it just may look a little different.

    Michael

    Reply

    • Linda Grace Says:

      Thanks Michael for your comment! We better be careful catigorizing generation Y! Just like with all demographics, Gen Y is as diverse as our generation! It will be fun to watch what the future has in store!
      ~Linda

      Reply

  25. Dr. Adam Sheck Says:

    Linda,
    Great post on Gen Y! We had a training at my clinic about them a few years ago, as most of our new psych interns are Gen Y. They need immediate gratification, need immediate feedback, hard to delay any gratification and can’t tolerate criticism. None of that is a good sign for our future generations. On the other hand, it’s the baby boomers in big business and finance that has created the mess that we’re in now. We’re definitely in for interesting times.
    Thanks,
    Adam
    Dr. Adam Sheck recently posted..How Do You Deal With ConflictMy Profile

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  26. Alison Elliot Says:

    Wow, what an eye opener. I am the mom of a gen Y. This post helped clarify sooooooooooo much (and here I’d been thinking “oh, but if only I’d done things differently”) Truth is my son is great – he just does it sooooooooooo very diffently than me that sometimes I feel like a complete stranger in his world.

    Reply

  27. Beth Hewitt Says:

    Hey Linda,

    I really enjoyed this post, Being bang in the middle of this generation I can totally resonate with it, although, even though it is the generation that can expect everything, I really hope I have been brought up to appreciate everything and that I haven’t expected everything to be easy to get.

    Love your posts,
    Beth :)
    Beth Hewitt recently posted..The Green Eyed Monster and BusinessMy Profile

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    • Linda Grace Says:

      Beth,
      I love hearing from YGen personally! I see you as a grateful person, willing to work hard for the things that you want! You’re another example of a person who doesn’t fit every trait that the majority of the YGen is known for!!
      ~Linda

      Reply

  28. Patricia from lavenderuses.com Says:

    Hi Linda
    Came here from recommendation from another site :-) Very interesting topic. I just started blogging and as I am definitely a baby boomer I asked my Gen Y niece and nephew plenty of questions when setting up my blog.
    They have very different ways of searching for information to what I have. They love all their information on the one site (saves time they tell me!) whereas I love exploring lots of different sites for information.
    Also, they are quite adventurous and will probably do a lot of my initial marketing for me, once I put products on my site to sell. My niece is doing graphic design at college at the moment so is practicing on me before she has some “real” clients to deal with. I love it as she does my graphics and designed my biz card and now she will hand them out to her friends as soon as there are things for me to sell.
    I have a great relationship with them and learn as much from them as they hopefully learn from me.
    All generations are different and each has something to contribute. Just have to appreciate the differences.
    Patricia Perth Australia

    Reply

    • Linda Grace Says:

      Patricia~
      Thank you for your comment! I would love to follow you! Sounds like you have an awesome GenY niece!!

      Reply

      • Patricia from lavenderuses.com Says:

        Thanks for coming over to my blog and commenting. As a newbie, it is so encouraging when established bloggers take the time to visit and say something about my blog. Meeting such lovely ppl in the blogging community. Just joined bloggerluv and hopefully will connect up with more of this community. Heaps to learn and yes my GenY niece is a lovely person. We have always been close and when she was still at school I used to help her with her English assignments so now she is doing graphics for my blog…..sowing & reaping works for me :-)
        Patricia Perth Australia
        Patricia@lavenderuses.com recently posted..Lavender Health-Embracing An Organic LifestyleMy Profile

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        • Linda Grace Says:

          Patricia~
          I love blogging, when I got started I didn’t realize there was an entire community here, online! We have so much to learn from each other! It’s a riot! I look forward to reading more from your blog!!
          ~Linda

          Reply

  29. Alison Elliot Says:

    This is a great post. Coscise and to the point and very illuminating. I think I have a son that’s a boarderline GenX/Y guy! All this is helping me understand him better. Thanks for the eye opener
    Alison Elliot recently posted..Are You Sacrificing In The Name Of ServiceMy Profile

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  30. Sire from Rocking The Blogging World Says:

    Hey Linda, I noticed you’ve got the plugin installed. Just thought I’d comment to make sure it’s working OK. ;)
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  31. Francis Launer Says:

    Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

    Reply

  32. John Kohl from financial planning for retirement Says:

    Seeing as my child is a part of Gen Y, I have found a lot of similar factors that you listed in your post. Found it all very interesting and I’m very curious as to how the next generation turns out.

    Reply

    • Linda Grace Says:

      John~
      I am so interested in the generations too! At first I was driving my kids crazy talking about it, and now they are recognizing characterists and smiling when they draw it to my attention! I’m curious about the next generation too! The ZGen?

      Reply

  33. Alex from gifts for wife Says:

    This generation y is just like any other generation. 20-30 years ago, we where them, but we didn’t have such fancy words to call ourselves by.
    In the last hundred years we’ve seen spectacular technological advances, and it’s easy to get left behind in only 20 years. For example, when my father was young they were the only family to have tv set in the entire neighbourhood. Well, that was 50 years ago and he was living in a comunist country, but imagine how he must feel now with all these gadgets lying around. How about in another 20 or 30 years?
    Alex@gifts for wife recently posted..Coastal Scents 88 Color Makeup PaletteMy Profile

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    • Linda Grace Says:

      Alex,
      Isn’t it amazing! I had a blast studying the generations! I love talking to the older generations and hearing what life is like for them! Now that I’m getting older (47) I make that statement to them and they always say something like, ‘you’re just a child.’ Cracks me up!

      Reply

  34. Kay Wilson Says:

    Hey Linda,

    Interesting to me because I am married to a baby boomer, have 2 children from the 60′s and now experiencing the Y Generation with my Grandkids…my question would be, Do most have “ingrown eyeballs”?

    Reply

  35. Edward Collins Says:

    oh this is a nice post by you. i dont know about baby boomers before. now i know about them. thanks for sharing
    Edward Collins recently posted..3 Answers to How to Get on the First Page of Google with your WebsiteMy Profile

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  36. David Says:

    Actually, I view those born in 1977/78 as being the first of Gen Y. For one thing, the “echo boom” really began in ’77, when 159,000 more people were born than during ’76. Second, people born in ’78 (after November of that year) were the oldest to both have voted 2 to 1 for Obama, and support same – sex marriage by at least 53% in a 2003 Pew Research Center poll. Finally, individuals who entered this world in ’78 were just under 18 when the internet went mainstream in ’95, making them the oldest of the “Net Generation.”

    I, having been born in 1979, am among the oldest of the Millenials (and proud to be), and I want a job that is rewarding and fun rather than one that just pays money.

    Reply

    • Linda Grace Says:

      David,
      I have to agree with you. It’s not only dependent on the year of birth even though the ‘experts’ say the years are only say plus or minus 5 years. I know I’m an Xer an my mom is a baby boomer! Don’t you think it’s fun to read and think about it?
      Linda
      Why don’t you get a Gravatar!? I created a post to show you how to get this simple and free account! Check this out here: http://lindagraceonline.com/get-the-focus-on-you/. After you get one, come back, leave a comment and let me see!

      Reply

  37. Antonia from Conversational hypnosis Says:

    We’re getting old. When i read articles like this i feel even older. I can understand my parents when they question my actions because i also look at the young generation and have no idea what’s in their heads.
    I can only hope for good things.
    Antonia@Conversational hypnosis recently posted..20 Day Persuasion ReviewMy Profile

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  38. chris from sous vide machine Says:

    The part where all the kids get a trophy in the soccer match really resonates with me. When I was a kid (I’m gen x) only the captain was presented with a trophy for the whole team and only the winning team got a reward. But my kid brother (gen y) did get a trophy just for taking part. Not sure what that says but the generalization about gen y is that they want everything now and don’t appreciate it when they have it.

    Your point about having to ask to find out their hot buttons is very true. but this is true of all age groups I think. I guess you can also follow the social media sites to stay up with the gen y zeitgeist too.
    chris@sous vide machine recently posted..Sous Vide Cookbook – If You’re Getting Into Sous Vide Then Get Into These BooksMy Profile

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    • Linda Grace Says:

      Chris,
      Don’t you find the generation information fascinating? I love to read about it! I’m a gen x too! And I raised my gen y kids just like the norm! Do you have any children?
      Linda

      Reply

  39. Cody from tractor for sale Says:

    Generation before and the generation Y has lot of differences and I don’t know if I can say that I like to have a kids that have traits of generation before or the generation y kids by the time that I will be a mother. :D

    Reply

    • Linda Grace Says:

      Cody,
      I believe that the generations have a common thread, but in reality, we can teach and train our kids to step beyond the norm! I’m grateful that my kids are fine, upstanding contributors to society!
      Linda

      Reply

  40. Sheri from candy shops coeur d'alene Says:

    I am a baby bloomer too because my mom gave birth to me after 8 years of getting married and that was long. They went to different doctors to help my mom conceive at least one child. And here I am :) and baby Gen Y .
    Sheri@candy shops coeur d’alene recently posted..TrufflesMy Profile

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  41. Sally Thompson Says:

    Interesting post, it has definitely a big difference. I really dont know about baby boomers before. But now, I all about it now. Thanks for sharing!
    Sally Thompson recently posted..walmart oil changeMy Profile

    Reply

  42. uk minecraft hosting Says:

    I just wrote a large comment but it didn’t submit – I am not going to retype it, but to summarize it, good post!

    Reply

  43. Trafficalm Systems Says:

    This is a great idea. I really hope I have been brought up to appreciate everything and that I haven’t expected everything to be easy to get. When I read your article I enjoy on it. Thank you.

    Reply

  44. iphone App Development Says:

    Hey there,

    I thought the post was really interesting, i m sure now with smartphones all over the hours spent on mobiles would be on a rise.
    Thank you for sharing this.
    Cheers.

    Reply

  45. Retirement Planning Courses Says:

    the part about not wanting to work but being interested in a career is spot on – few people I know stay at one job for over a year!

    Reply


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