Google has recently made available a new research tool called Wonder Wheel. When you type in a keyword at Google.com and press enter you’ll notice there is a new little link on top that says, show options.

When you click that link, it will bring up a tool bar on the left that will give you, among other things, Wonder Wheel.

Wonder Wheel is the Coolest Keyword Research Tool that I’ve ever seen! It gives you thematic keyword groups to help you brainstorm keyword ideas for finding little niches within a niche that you could target and totally dominate in the results!

When a keyword is typed into Google, it brings up a cool little graphic – it pulls up the primary search term in the middle circle, then surrounding it are related keyword search terms that are a little more precise.

When a different keyword is chosen a new wheel pops up and what’s neat is it shows you the organic search results on the right side and the numbers instantaneously. In the past a new tab had to be opened and everything had to be searched individually. Now it’s quick to analyze and determine whether the keyword is good enough to go after and dominate.

The more we open up, the more keywords are shown and with each click we get narrower and more specific. Notice up above there is the number to watch to determine if the keywords are getting more precise.

Wonder Wheel is really, really cool! It helps you build out your initial brainstorming in your keyword research. You can find keywords that you might not have even considered, but a lot of people might be typing!

Have you ever used Wonder Wheel for your keyword research? Tell me what you use! If you like this little tutorial, leave comments below before you pass it on!

Right now, the boomers are well-established in their careers and hold positions of power and authority. This generational segment constitutes a large majority of today’s law firm leaders, corporate executives, senior paralegals and legal managers. In fact, nearly 70 percent of law firm partners are Baby Boomers.

Labor statistics indicate that nearly 80 million Baby Boomers will exit the workplace in the next decade. These employees are retiring at the rate of 8,000 per day or more than 300 per hour.

This unprecedented loss of skilled labor in the legal profession, consisting largely of partners, executives, senior support staff, legal managers and other legal thought leaders, may dramatically impact the legal industry.
I love this 1950 kids slide show to Bucky Covington Song “A Different World”.

The Boomers also have a wild side! There is a wonderful website for the aging hipsters! Here you’ll see Jimmy Buffett (a true boomer born Dec 25, 1946)sing, “We Our The People Our Parents Warned Us About”.

Baby Boomers are confident, independent and self-reliant. This generation grew up in an era of reform and believe they can change the world.

They questioned established authority systems and challenged the status quo. In the legal workplace, Baby Boomers are not afraid of confrontation and will not hesitate to challenge established practices.

Baby Boomers are extremely hardworking and motivated by position, perks and prestige. Baby Boomers relish long work weeks and define themselves by their professional accomplishments.

Sine they sacrificed a great deal to get where they are in their career, this workaholic generation believes that Generation X  and Generation Y  should pay their dues and conform to a culture of overwork. Baby Boomers may criticize younger generation for a lack of work ethic and commitment to the workplace.

Baby Boomers as a group, are goal oriented with increased educational and financial opportunities than previous generations, Baby Boomers are achievement-oriented, dedicated and career-focused. They welcome exciting, challenging projects and strive to make a difference.

Have you seen your generation yet? I’ve written about Baby Boomers, Gen X and the Y Generation.  Next time it will be the Generation before it all!The Silent Generation or Veterans. 

Following that, we’ll look at this historical time we’re in -  Four Generations In The Workforce!  I hope you’ve enjoyed this ‘history lesson’ as much as I have! Tell me what you think? What generation are you in, give or take 5 years! 

With enough attacks, the protective coating is gone and eventually the nerves themselves are injured. As the nerves are injured, the signals are unable to get from the brain to the body (in my case, mostly the legs). A serious attack is called an exacerbation and it’s crazy! I experienced about one every month for almost two years. So I really was able to identify what it felt like to head into an exacerbation.

When I started to get weary, a fatigued feeling, to the point that it was hard to pick up a pencil to write a note, or lift a spoon to eat a bite of soup, I new I was heading down. It felt like I was standing on the top of a very steep hill, almost a cliff.

Then it would just take a matter of hours, and it was like I had jumped down the hill.

It always made me think of Princess Buttercup in the movie Princess Bride when she tumbles down shouting after Wesley as he screamed, “as you wish!”

Unfortunately, it wasn’t as easy for me to get up as it was for Buttercup. I would be totally knocked out ~ flat in bed for days. The Dr. would give me mega doses of steroids to decrease the inflammation caused by the immune system’s malfunction.

A nurse would come to my house to give the steroid infusion, I’d tell the kids I had my own private nurse. The drugs would pick me back up but never to the point that I was before the attack. I’d have a couple weeks of feeling good before I’d roll back down again.

A very good friend gave me a journal so I could write about my experiences. Writing it all down was very therapeutic. I really didn’t realize this benefit until years later.

Mar 11, 2001 2:00pm Sunday “I must have gotten a little better, I was sitting out in the kitchen after lunch and I thought I’m not rushing back to lay down, I must be feeling better, I hope I’ll continue to improve.”

Mar 19, 2001 “I need to ‘enjoy the moment without looking to the future with hope or fear or anything just ‘ENJOY THE NOW’ like Eckhart Toole said. “I realized that I had begun to EXPECT an exacerbation. I decided instead to ACCEPT what I couldn’t control.

In July 2006 I participated in a test study at Johns Hopkins -  the chemo put my MS in remission. Because it was a test, the neurologist didn’t know what would happen. He suggested I use a pharmaceutical called Copaxone for a year to re-program my immune system. I used the daily injection for almost a year and a half. I had it in my mind that given the proper nutrition and life style, my body would heal itself.

I went on what the doctor called a medicine holiday. Eight months later, I realize that proper nutrition and life style doesn’t seem to keep everyone healthy. The MS was in remission until I stopped using Copaxone. I’ll go back on the Copaxone as soon as I can get in to see the Doctor.

As with all of us, the learning will never stop. I’ve been preaching to IDENTIFY and ENJOY THE NOW no matter what the external circumstances are when my external circumstances were good! Now the real learning begins! I have to say I’m really tired of this lesson!

Tell me your story and what you’ve learned!

The 27-year-old was admitted to the hospital when she picked up the malaria virus following a trip to Tanzania with her dancer pal Derek Hough.

Cheryl is planning to become a charity ambassador to help fight malaria in Africa after her battle with the disease. Cheryl Cole speaks of her battle with Malaria, telling Piers Morgan it was ‘so scary’ to have picked up the life threatening bug.

Malaria is caused by a parasite that is transmitted from one person to another by the bite of infected mosquitoes, causing high fevers, shaking chills, flu-like symptoms and anemia. The parasites travel to the liver then on to the red blood cells. Malaria can be fatal within a few hours of the first symptoms.

Bob Steed, a full time humanitarian, arrived in Africa, eager to be of service to the children.  He told his story, “I was asked to spend time in a makeshift tent hospital set up to care for malaria patients. It was very difficult to see people suffering through various stages of this illness, especially knowing that a simple mosquito net could have prevented this disease.”

“One wing of the hospital was set aside for children in the last stages of life. The assignment to hold the small, quivering hands of those children as they pass away is the toughest assignment in the humanitarian experience. You can take strength only from knowing that, at very least, they are no longer suffering.”

Charitable Organizations are partnering to provide the mosquito nets to prevent malaria.

At the cost of only $6, we can protect a Kenyan child from malaria by contributing to the Trivani Mosquito Net Fund.

The Trivani Foundation, a philanthropic arm of global product seller Trivani International, has partnered with Koins for Kenya to provide mosquito nets for children in the African country. Koins was created to reduce the catastrophic number of Kenya deaths by way of mosquito-borne Malaria.

Trivani’s Purpose is focused primarily on humanitarian aid in underdeveloped areas around the world. This focus is evident in everything they do, especially in the many humanitarian projects they have already implemented in areas such as Nepal, Kenya, and Cambodia.

Trivani is creating compassion through consumption. Children around the world are dying needlessly from starvation, malaria and inadequate water. Trivani is  a company with a heart and soul that is creating a humanitarian army around the globe.

With Trivani, the giving doesn’t stop with mosquito netting, you can even sponsor a child – not a faceless statistic — but a real, specific child you’ll come to love – by providing the food, clothing, medicine, and education he or she needs to live a full and successful life.

Just like my friend, Don Enck said, “Together we can help spread the love.” We can make the world a better place, in whatever way suits us - whether it is with Mosquito Nets for African children, volunteering in our children’s class or simply smiling at a passer-by.  Let’s take a step in improving the lives of those around us.

With Trivani, you have the opportunity to reach out to millions of people living in unhealthy and impoverished communities around the world.  

Tell me your experiences of service, I’d love to hear! 

Karen McCullough

Karen explains that Generation X are those born between 1965-1978 plus or minus five years on either side. Generation X are also called GenX, Xers, slackers, Baby Bust and The Ignored.

This is the first time in American history that we have had four different generations working side-by-side in the workplace. Each generation has distinct attitudes, behaviors, expectations and habits.

Generation X feels institutions, churches, the government, and even parents let them down so are untrusting of authority, even reject it. Divorce became a major part of the X Generation. They have the reputation of being critical, skeptical, cynical, and pessimistic with a ‘prove it to me’ attitude.

Karen talks about the time when the baby boomer moms went to work and ‘Latch Key Kids’ were born. As a baby boomer, Karen jokingly says she’s sorry. It’s fun to listen to her, but I feel she really is apologizing for the mistakes the boomers have made that have formed some of those attitudes. She tells us the Xers need to fix the problems the boomers started.

The X Gen views education as a means to the end. When dealing with money, Gen Xers are cautious and conservative.

Setting limits for themselves, attempting to balance work and family time, Gen Xers enjoy the modern technology of cell phones but use them for calls only at work.

They believe in doing things their own way and to forget the rules.

Generation X are the most loyal population in the workplace today. They are loyal to people, not companies, loyal to individuals, not organizations.

I have had a blast learning about these generational differences. I’ve realized that I am truly a Generation Xer!

Over the next couple weeks I will post the complete series of the 4 generations in the workplace and how this knowledge will give us direction to benefit our business. I look forward to sharing with you what I’ve learned!

Some powerlessness comes from external factors that are beyond our control (the holocaust is an extreme example of this) people stripped of dignity and all rights and treated in ways inconceivable to the human mind.

Some powerlessness, however, is learned behavior. For example, a child who grew up in an abusive family, might grow up, leave home, get married and successfully run their own business, yet still feel powerless. This learned thinking (i.e. everyone but ME is in control of me), although no longer true, feels very true to the person living it.

Breaking out of this cycle isn’t easy, but it’s possible. And it begins by learning that you count. You have the right to be in charge of your own life. You have the power to make decisions that are best for you. You have the right to ask for what you need, and to express how you feel.

You do matter. And you can make a difference in your life. It’s possible to take the reins back and steer your life in the direction you want it to go.

When a person, who once felt like the world ran them, begins to experience the feelings of power, whole new horizons open up before them. They realize they don’t have to be a victim anymore! What they think and feel does matter. They have the opportunity to change course and change their minds. They aren’t just a tiny boat being thrashed to and fro on a big scary ocean, no! They’re the captain of a big luxury cruise liner and have their destination in sights and are steering the boat exactly where they want to go.

We might not be able to control every aspect of our lives, and I’m not suggesting that we try. But, we can influence the circumstances in our lives, plot our course and make decisions that are best for us. We don’t have to give our power to someone else. It’s ours! So don’t feel guilty for taking some power back and learning how to steer your life in the direction of your dreams.

“How you perceive yourself determines what you think you are able to do and that determines in turn what you will try. So the self-concept has a tremendous effect upon the intelligence of the individual.”
–Arthur W. Combs

Very soon Profit Being You is joining forces with Tribe Syndication Alliance . Now is the time to join Profit Being You for free!

Many of you understand the value in tribe syndication! Click here,  Profit Being You and join PBY for free!

I look forward to seeing you on the other side!

I have to stay focused on hope and possibilities because I am easily saddened when faced with the reality of my condition.

Having said that, it is what it is. I choose not to focus on the loss.

I have defined a new reality.

This reality is awesome! Whether or  not I’m able to live my life the way I planned, (and I’m working every day to learn to walk again,)  I will continue on this journey! This life is exciting and fun!

Jodie Thompson and Kimberly Castleberry have created Profit Being You, a membership community that has a free tier where you can join to get the support and education to create success online!

Everyone can succeed online, whether or not you have limiting medical conditions. I enjoy helping people recognize success.

Very soon Profit Being You is joining forces with Tribe Syndication Alliance. Now is the time to join for free!

So many of you reading this post, have already joined PBY and TSA! I’d love to hear how you discovered this entire community online!  For you who haven’t, click here Profit Being You and join PBY for free!

Generation Y or Gen Y also called  Millennial, Echo Bommers, Next Generation, is known for asking ‘Why’. This generation only knows a world of rising prosperity, parents gave them everything they wanted. Mostly ‘only’ children, they don’t understand, “wait your turn.” Everyone on the soccer team got a trophy and parents put stickers on the back of their car saying, “my kid’s an honor roll student.” Generation Y is known as the “entitlement” generation. They are a generation who is used to getting a lot of attention, they like that. They like irony, humor and they are used to being listened to.

As a marketer, ask them questions, listen to them they’ll tell you exactly what they want. Even so, they have a hard time making decisions, and are known for not thinking for them selves.

They have the world at their feet and finger tips. They spend more time on facebook than with their families. The average 21 year old has exchanged 250,000 email, 5000 hours of game play, and 10,000 hours on their mobile phone. They avoid long term commitment.

They’re used to having Ipod headphones in their ears, computer and tv on and parents talking to them.

Generation Y is the most culturally diverse generation, 1 in 3 is non Caucasian.
Diversity is a marketing necessity.

Generation Y doesn’t like to work, not staying in their job very long yet are very career interested.

Some say Generation Y is your toughest Generation yet.
Just wait for the Millennials!

As you’re deciding your target market, jump on with Jodie and Kimberly by clicking on the book below and they will teach you how to Profit Being You!

Does Generation Y sound like your children, or are you one of them?  Are you a Baby Boomer or a Generation X?  Tell me in the comments below, I’m curious! 

As marketers, we must study the characteristics of our target market, whether it’s Baby Boomers, Generation Y, or Millennials!

Are you enjoying this shift in the way network marketers market? Or are you having a hard time keeping up?